2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A’s, shares what she’s learned about agency resilience.
As we move into a new year, we can leverage the experiences and learnings from what was likely the most challenging year in our lifetime. Reflecting back on 2020, there’s one word that dominates for me: resilience. This year proved to be a test of both individual and organizational strength and conviction.
While Covid hit China and parts of Europe hard in the beginning of the year, the US seemed to be in denial until mid-March when we were forced to shift from the usual routine to a new way of living, working and connecting. And agencies did what they do best: they figured out how to adapt, evolve and grow – and quickly – as the velocity of change accelerated at a new speed. From rapid adoption of trends to embracing new ways of working with timelines including DIY production.
Here are my three key lessons from 2020…