The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act

4A's Partnerships

summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of the COVID-19 pandemic. The title would provide funding for a second round of forgivable loans through the Paycheck Protection Program for small businesses and nonprofits […]

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle

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Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

Media Services

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

4A’s: Five Questions for Chris Shirling, Chief Financial Officer of Intouch Group

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Chris Shirling, Chief Financial Officer of Intouch Group   What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]

See It & Be It: Sarah Fahim – Strategy & Research, ARGONAUT Inc.

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“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Sarah Fahim shares her experiences and views.   Women in advertising. What comes to mind when you hear this phrase?   A flood of thoughts. I had […]

5 Questions For Duff Stewart of GSD&M

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The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Duff Stewart, CEO GSD&M. 

See It & Be It: Sandi Harari of BARKER

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This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.

5 Questions for: John Gallegos of UNITED COLLECTIVE

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UNITED Collective chairman on the future of advertising

“See It & Be It”: Tara DeVeaux, CMO of BBDO

4A's Member

BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color

5 Questions for: John Sampogna of Wondersauce

4A's Member

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

5 Questions for: John Barker, Chief Idea Officer of Barker

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Barker shares his advice for young agency staffers and how to succeed in the business.

5 Questions for: Rick Eiserman of Engine Group

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We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.