Research Insights Newsletter, Winter 2021 |

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Read 4A’s Research’s predictions for the top consumer trends of 2021, find out how consumers are changing their beauty and personal care routines, and learn about discounts available for members on consumer survey services.

President Biden revokes Trump’s agency diversity training ban

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The ad industry reacts to the reversal of Trump’s much-maligned executive order which threatened to punish agencies that offered diversity training that he deemed “divisive.” In one of his first actions in the Oval Office, president Joe Biden has revoked a Trump administration executive order (EO) forbidding agency diversity training that it considered “divisive.” In fact, EO […]

Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

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Read more at Adweek here Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to reconfigure campaigns and messaging to ensure relevance. Change will come this year, of course. But it will be more purposeful, as agencies, armed with learnings […]

Navigating today’s politics: three things brands should know

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To read the full op-ed in Campaign US by Alison Pepper, EVP, Government Relations at the 4A’s, click here.    The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.   Wednesday, January 6th broke cold and sunny, a typical winter day in the nation’s […]

Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America

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Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America. In North America, James will oversee all aspects of talent management, recruitment, learning & development, and wellbeing working with Jag Dhanji, who was recently appointed […]

What 2020 taught the 4A’s Marla Kaplowitz: ‘There is no growth without change’

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2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A’s, shares what she’s learned about […]

Three predictions for agencies in 2021

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Future-proofing your agency boils down to digital transformation, DE&I and compensation. Read more from 4A’s President & CEO Marla Kaplowitz in Campaign US. What a year. At the beginning of the pandemic, I reflected in Campaign that COVID-19 has and will continue to redefine our understanding of safety, our ability to connect and the way we do […]

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

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Read more in Forbes 2020 is the year that has upset virtually all business trends and has had a profound impact on the use of rebranding as a business strategy to facilitate growth. Some companies have had to hurriedly address the irrelevance of their brands, newly pressured by social movements, while others had to rebrand […]

Hanson Dodge Gives Itself A Brand Makeover

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Recent research from the 4As finds that redefining an agency’s own brand positioning can be a major draw for new clients particularly in the COVID-19 era. And Milwaukee-based agency Hanson Dodge is putting the finding to the test with a makeover designed to better sell itself to both prospective clients and employees. The new platform […]

TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election

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Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency. Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread […]

Research Insights Newsletter, Fall 2020

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Impact of COVID and Black Lives Matter on shopping habits, how people plan to spend the holidays, importance of brand values, and much more.

How Emerging Ad Talent Is Staying Creative Solely Online

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Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]