How Emerging Ad Talent Is Staying Creative Solely Online

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Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]

4A’s Foundation: Energizing the Diversity Pipeline for Bold Transformation

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4A’s is a beneficiary of the Advancing Diversity Education Fund, underwritten by AdvancingDiversity.org, MediaVillage and the media community. Chocolate City. That is the term Carol H. Williams used to refer to the 12th Floor at Leo Burnett. A floor occupied by African American copywriters sponsored by a 4A’s Advertising Class Program. The year was 1969 and a white […]

4A’s Advertiser Protection Bureau Tackles Misinformation

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A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike. Read full Adweek article. Learn more and download the Misinformation & Disinformation Whitepaper.

Tech coalition opposes Trump anti-racism training ban

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A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings. Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex stereotyping and scapegoating,” but its practical result […]

Exclusive: Tech coalition opposes Trump anti-racism training ban

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Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings.   Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex […]

To Boost D&I, Ad Industry Needs to Lean into Data

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From ad agencies to brands, organizations are prioritizing diversity and advancement of women and people of color. But it takes action to produce real change. Recruitment, retention, and promotion require investment, execution, and measurement — and buy-in from the C-Suite down. Data can help drive change.   New figures from the 4A’s Diversity Report indicates agency […]

2020 ANA 4A’s Business Case for Relationship Management Program

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

4A’s Data Reveals Indie Agencies Think They Need a Rebrand

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In a survey of 113 members skewed toward independent shops, the trade association found agencies see rebranding and repositioning around relevant product areas as a key driver of growth post COVID-19. Ad agencies deliver growth to their clients through branding and marketing, so why wouldn’t the same work for them? More than half (58%) of […]

In-housing is accelerating: here’s how agencies can hold on

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https://www.thedrum.com/news/2020/10/06/housing-accelerating-here-s-how-agencies-can-hold   As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the big idea. It’s pitch time for Sheetz. The popular Midwest convenience store chain is in the final stages of selecting a lead creative agency. The […]

4A’s Pushes Back On Trump’s Move To Suppress Diversity Training At Agencies

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The American Association of Advertising Agencies is joining other trade associations to oppose an executive order from President Trump that bans diversity training at federal contractors, including holding companies and ad agencies. The order would eliminate one of the few tangible DE&I measures that most marketers have embraced. “As this Executive Order prohibits employee training […]

What Digital Marketing Will Look Like Once The Cookie Is Dead

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Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]

New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement

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Read original Forbes article here   While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions.   A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]