Partner Member Twitter announces improvements to performance-driven advertising

4A's Partnerships

Partner Member Twitter announced this month several updates to performance-driven advertising on their platform, including the release of the improved Carousel ads. Carousel ads are designed to help drive better performance by providing a more immersive and interactive experience for consumers to engage with, as well as enable future opportunities within the Mobile App and […]

The 4A’s Five-Point Media Commitment to supporting BIPOC-owned and targeted media owners

Five Commitments:   1. Anti-racism We commit to working with agencies against racism. We will use our influence and our resources to eradicate bias of all kinds. We will provide organization-wide bias training, starting with leadership and HR; we will reinforce or create advocacy/allyship programs; and build platforms and initiatives to create change. Our industry […]

2020 Employee Compensation Study

Includes Salary Data for all Agency Sizes & Geographies via our New and Exciting Digital Dashboard Platform The 2020 Employee Compensation final report, showing salaries as of July, 2020, has just been published. The study includes salaries from agencies of all sizes and reflects responses from 363 member agency offices with over 30,000 salaries, 235 […]

Automation is the Future of Effective Client/Agency Partnerships

Bruno Gralpois of Agency Mania Solutions outlines how automation can improve workflows in marketing, in the agency world, and in client/agency partnerships.

Media Planning & Buying Awards


As a service to members, the Media, Tech and Data team has compiled the following list of media planning and buying awards: Festival of Media’s Global Awards Out-of-Home Advertising Association of America’s OOH Media Plan Awards The Drum’s annual Marketing Awards MediaPost’s OMMA Awards and Creative Media Awards Adweek’s Media Plan of the Year Awards […]

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4A's Partnerships

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Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle


Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on […]

Turning Agencies into Growth Agents

Bruno Gralpois of Agency Mania Solutions finds that automation of common agency tasks and activities in the agency workflow can drive business and impact brand growth for marketers.

Hanson Dodge Gives Itself A Brand Makeover


Recent research from the 4As finds that redefining an agency’s own brand positioning can be a major draw for new clients particularly in the COVID-19 era. And Milwaukee-based agency Hanson Dodge is putting the finding to the test with a makeover designed to better sell itself to both prospective clients and employees. The new platform […]

Mobile-ization of Grocery Shopping

Research Services

Acosta examines how and why consumers use mobile devices and digital tools for grocery shopping.

Return-to-Office Guidance for 4A’s Members

Whether your team is planning to return to the office in a few weeks or not for months to come, the questions and situations agency leaders need to address are considerable. The 4A’s has compiled comprehensive guidance, resources, and templates to assist as you navigate the return to your workplace. Return to Office Plans The […]

TECH Congress has failed to pass Big Tech legislation in 4 years leading up to the next election


Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency. Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread […]