Future-proofing your agency boils down to digital transformation, DE&I and compensation.
What a year.
At the beginning of the pandemic, I reflected in Campaign that COVID-19 has and will continue to redefine our understanding of safety, our ability to connect and the way we do business.
Forgoing the plans put in motion in January, teams rapidly pivoted to working remotely. While being online at all hours of the day can cause burnout, we’re measuring an increase in productivity, and finding that some form of remote work is the future of agency organizations.
This crisis has been a catalyst to hyper-focus agencies on what they do best. The velocity of change has accelerated emerging trends. As the year comes to a close, I’m looking optimistically to a new year.
But it’s important to grasp key takeaways from 2020 that are here to stay in 2021 and beyond. When it comes to future-proofing your agency, many boil down to three areas: digital transformation, DE&I and compensation.