Research Insights Newsletter, Spring 2020

COVID-19 surveys

4A’s Research is surveying consumers on a biweekly basis about coronavirus-related topics including changing buying behaviors, attitudes towards brands, and messaging preferences.

We’re seeing opportunities for brands to build stronger relationships with consumers during this pandemic.

Almost half of consumers want to hear from brands they know and trust, especially about how brands are providing support to relief efforts, healthcare workers, and employees.

Read our article on changing habits, the importance of staying at home, and top influencers for staying home, “Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise.”

And here you’ll find more COVID-19 information from the 4A’s.

Monthly research webinars


We’re here to make your job a little easier and to save you time.

On Wednesday, May 13, at 2 p.m. ET, take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research.

You’ll hear about the customized research service, take a tour through the extensive research content on the 4A’s website, and get the guidance you need to use our databases (Buddy, Crew, ProQuest, Blast, and Statista) to find articles, demographic data, innovative ideas, statistics, and advertising.

Register Here

Marketing Through a Crisis: Balancing Business with Humanity


There’s no better time than now for a brand to focus on shared values at the foundation of its relationship with both consumers and employees, according to 4A’s member agency Vladimir Jones.Find tips on how, in these unprecedented times, your marketing should balance data with humanity. 

Read More

2020 Marketing Trends


Agency Spotter highlights the top marketing trends across 41 marketing services and predicts five trends that will shape marketing over the next decade:
  • Re-expansion of advertising
  • Future of shopping
  • Data-driven decisions
  • Verified human
  • Video & AR take center stage
Read Report Here

2020 Tech Trends Report


The Future Today Institute forecasts emerging technology trends that will influence the advertising and public-relations industry.

Timely trend topics include health and medical technologies, e-sports, AI, pop-up newsrooms, drones, logistics and supply chain, and ag-tech and global supply of food.

View Identified Trends Here

CMOs That Should Be on Your Radar


New CMOs will most likely hire new agency partners within their first three to 12 months in the role, according to Winmo.

Winmo’s report highlights 10 brands with new marketing leadership that agencies should keep an eye on.

Read More


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