Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.
Check out these best and most valuable brand rankings from various sources.
GumGum examines how an ad’s contextual relevance to content influences consumers.
Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.
HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.
Dentsu reports that 2019 advertising expenditures in Japan increased 1.9% to 6,938.1 billion yen. Read more here to see ad spend figures for 2015-2019, plus a breakdown of statistics by traditional media, Internet, and promotional media.
Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending
Bani & Company and Google study the travel planning and booking behavior of consumers from the U.S., U.K., Germany, Brazil, Japan, and Australia.
Check out the results of Q&Me’s survey on attitudes towards online ads and social media usage in Vietnam.
Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.
Dentsu’s annual overview of the media industry in Japan highlights usage in print, broadcasting, telecommunications, films & videos, pop culture, games, online services, and advertising.
In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.