2021 Topics and Trends Report

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Best and Most Valuable Brand Rankings

Research Services

Check out these best and most valuable brand rankings from various sources.

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

2020 State of the Industry Report |

Research Services

Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.

The Rise of the Conscious ASEANS |

Research Services

HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.

Advertising Expenditures in Japan |

Research Services

Dentsu reports that 2019 advertising expenditures in Japan increased 1.9% to 6,938.1 billion yen. Read more here to see ad spend figures for 2015-2019, plus a breakdown of statistics by traditional media, Internet, and promotional media.

Affluent Asia |

Research Services

Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending

Today’s Traveler: Infinite Paths to Purchase |

Research Services

Bani & Company and Google study the travel planning and booking behavior of consumers from the U.S., U.K., Germany, Brazil, Japan, and Australia.

Vietnamese Social Media and Online Ads 2019 |

Research Services

Check out the results of Q&Me’s survey on attitudes towards online ads and social media usage in Vietnam.

US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

4A's Member

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

Information Media Trends in Japan |

Research Services

Dentsu’s annual overview of the media industry in Japan highlights usage in print, broadcasting, telecommunications, films & videos, pop culture, games, online services, and advertising.

Rising Market Spotlight: Cambodia |

Research Services

In this spotlight on Cambodia, Zenith shares information on ad spend, main advertising categories, and the current economy, along with a list of the major TV stations, radio stations, newspapers, and magazines.