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Project Management Materials Repository

There are individuals in multiple agency communities that are engaged in a variety of ways in managing projects in their agencies. The purpose of this site is to provide to those individuals resources and related guidance that will enable them to be better equipped to address the many challenges they encounter in those activities involving their project management responsibilities.

4A’s will be proactive in curating and posting materials to this site. Our engagement with the members of the agency Project Management Community shows that as a group, individuals who assume roles and duties associated with this agency discipline want not only to be proficient in their roles, but also maintain a strong commitment to support their industry peers. In recognition of this commitment, 4A’s supports and welcomes the sharing of information among the members of our Project Management Community.

To those 4A’s members who would like to discuss adding information to this project management materials’ repository, please contact Sal Conte at sconte@4as.org.

Check out helpful docs, pdfs, resources, attachments, and more.

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“Managing Scope of Work: A Guide for Project Managers” |

By Management Services

This video is of the 2nd session of the 4A’s project management discussion series covering annual scopes of work. Session discussion includes… The PM Role And Responsibilities – The PM role is positioned differently in each organization so alignment on what we are and are not responsible for is important to clarify. Setting Up Your […]

Project Management Series #1: Breakout Session – Annual Scope of Work

By Management Services

This session, held on October 21, 2020, picks up from the October 6th discussion “The Annual Scope of Work Process” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. This breakout session was moderated by Jeff Thaler, a consultant to a number of organizations […]

4A’s Project Management Operations: Annual Scope of Work Process |

By Management Services

This is a joint meeting of the 4A’s Project Management and Regional Finance Communities held on October 6, 2020. The session was moderated by Jeff Thaler, a consultant to a number of organizations on Agency and Client-side Service Delivery, Project Management, and Operations. Jeff most recently served as the head of Program Management and Operations […]

Project Management Materials Repo – Resources

By Management Services

View a selection of helpful docs, pdfs, resources, attachments, and more on this page.  This resource page will be updated regularly as more materials become available.    

Project Management Overview for Leaders |

By Management Services

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

Project-by-Project Do’s & Don’ts | Agency Best Practice Guidance |

By Management Services

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

Making Agile Work in Agencies |

By Management Services

Having successfully implemented Agile techniques at almost 100 agencies – and seen them tried at hundreds more – Jack Skeels will explain which techniques work and don’t, why that is, and what sort of results you should expect in your implementation.

The State of Agency Project Management |

Research Services By Research Services

This edition of the SoDA Report On  Agency Project Management explores project management challenges and successes that agencies are facing in 2016 and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, and  more.

Project Management Matters | Managing Global/Virtual Account Teams |

By Marketing & Communications

This Project Management Matters includes techniques and approaches that will help you to manage your global/virtual account teams in a way that ensures consistent campaign execution, margin enhancement and client satisfaction.

4A’s "Agency Best Practices: Project-Based Assignments" Guidance

Management Services By Management Services

To assist 4A’s members in addressing the many aspects involved in assessing and structuring project assignments, an “Agency Best Practices: Project-Based Assignments” guidance and discussion Wiki workspace has been created.