Partner Member Twitter announces improvements to performance-driven advertising

Partner Member Twitter announced this month several updates to performance-driven advertising on their platform, including the release of the improved Carousel ads.

Carousel ads are designed to help drive better performance by providing a more immersive and interactive experience for consumers to engage with, as well as enable future opportunities within the Mobile App and Website performance objectives. Carousel ads can be used by all advertisers, globally.

Carousel ads are made up of two to six horizontally swipeable images or videos that drive people to an app or website. Any advertiser can create Carousel ads via Tweet Composer in Ads Manager or via the Ads API, and is able to use them either organically or promoted.  

Read more here. Read the Carousel announcement here.