Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.

Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

Read the full interview here. 

Cross Screen Media’s ScreenBytes Interview series provides expert insight and trends into the linear TV, digital, and CTV spaces. Check out the other interviews here.

 

Want the latest insights from around the advertising industry? Sign up for Cross Screen Media’s weekly State of the Screens newsletter!