Social Media Use |

Research Services

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

Build Your Brand with Local Influencer Marketing

4A's Member

Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Personalizing Your Sponsored Messages & Conversations on LinkedIn

4A's Partnerships

Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.

Texas Roadhouse Brings Legendary Service Online During the COVID-19 Era

4A's Member

Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis.   Other top-10 brands are names you might expect like Johnson […]

The Reputation Council Report

Research Services

Ipsos surveys communications leaders from around the world to identify current trends in reputation management.

Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

4A's Member

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”