Misinformation & Disinformation Whitepaper

  Featured in Adweek here   The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today. A global, cross-industry group has assembled not only […]

Diversity: Brands Miss Big Picture When Choosing Images

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Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]

Platform Ad & Content Policies

As a service to our members, the 4A’s Media, Tech and Data team has assembled an overview of major social platforms’ ad and content policies – specifically those policies concerning Hate Speech/Organizations, Violence, Misinformation and Disinformation, and Political Advertising.  It is our hope that the overview will provide a measure of clarity and coherence, especially […]

APB Brand Safety Self-Assessment

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In order to promote sound brand-safety and suitability practices, the 4A’s Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment – a 50-question, self-paced exam covering the following topics: Brand Safety vs. Suitability Risk Tolerance Contextual Risk Fraud & Piracy Third-Party Verification News & Brand Safety/Suitability Social Media Ad Experience It is our hope […]

Local Media Consortium’s List of Approved Publishers

Media Services

Local News Inclusion List of Publishers – This downloadable CSV of this list is for advertising buying purposes of local news websites in targets DMA’s in the U.S. Any buyer using this list should use appropriate MRC accredited vendors for audience and ad delivery verification. Access and approval is granted by the Local Media Consortium […]

Don’t Avoid News, Semantics Can Help: Publicis’ Cohen

Media Services

Read the full article and watch the video here   At the start of the COVID-19 pandemic, many brands started running away from advertising in news publications, or using brand safety tools’ keyword blocking features to dodge coronavirus-related inventory. But one of the world’s largest ad agency groups is now the latest to say they […]

GroupM, Publicis Media Exchange & WFA on Brand Safety & Suitability

Media Services

GroupM’s Joe Barone, Managing Partner Brand Safety Americas, World Federation of Advertisers’ Rob Rakowitz, Initiative Lead, Global Alliance for Responsible Media, and Publicis Media Exchange’s Yale Cohen, Executive Vice President, Global Activation Standards join IAB Tech Lab’s Amit Shetty, Senior Director, Product to discuss brand safety and suitability.   View the full video here

Ad Fontes Media Bias Chart

Media Services

  In an effort to promote reliable and accurate journalism, Ad Fontes Media has created the Media Bias Chart, which scores media outlets on two axes: Reliability and Bias.  Reliability scores are on a scale of 0-64; scores above 24 are generally acceptable, and scores above 32 are generally good.  Bias scores are on a […]

4A’s Advertiser Protection Bureau Publishes Cross-Industry Call to Action on Brand Suitability

Update to this bulletin and attached documents. For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by […]