The 4A’s has long been a champion of gender equality and diversity in advertising. Our latest efforts include additional training opportunities, partnerships and a new series to help women and members of diverse groups extend their reach.
Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]
Deloitte analyzes and guides CIOs through nine trends, strategies, and technologies that will drive new plans over next year.
Five Commitments: 1. Anti-racism We commit to working with agencies against racism. We will use our influence and our resources to eradicate bias of all kinds. We will provide organization-wide bias training, starting with leadership and HR; we will reinforce or create advocacy/allyship programs; and build platforms and initiatives to create change. Our industry […]
The mission is clear and backed with hard work Read the full article here This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]
Agenda (9/21 & 9/22): Monday 2:10PM–2:30PM · Stage Congress Purpose – Industry Rallying Call (Kenya Rutland) Addressing the state of the industry and 4A’s vision to strengthen the advancement of diverse populations through intentional advocacy and collective action. Monday 2:30PM–2:50PM · Stage 4A’s Benchmark Data Release (Simon Fenwick, Matt Kasindorf) 4A’s Matt Kasindorf and Simon Fenwick […]
This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.
Read the original PR Newswire article here Quincy Jones Productions, G-Eazy, The Revels Group, The Art of Chase, David&Goliath, Concept Arts, Pitch 5 Productions, Friendly Vengeance, Gram x Gram and Alchemy Media Join Coalition Along with Center for Policing Equity and Color of Change Rock the Vote and 1 VoteCloser Unite with Coalition to Incite […]
Read original Forbes article here While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions. A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]
September 17, 2020 Three Leaders: One Role In this conversation, Singleton Beato, Keesha Jean-Baptiste, and Simon Fenwick will take a look back at how the role of Talent, Equity and Inclusion at the 4A’s has evolved, what the role of the 4A’s foundation and 4A’s plays in the talent landscape and where the most impact […]