Industry Surveys and White Papers

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All Surveys, Studies, Reports and White Papers

The Agency Workforce 2023: Automation And AI Will Reshape Media And Creative Agencies

Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA), in particular, turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. This report by Forrester […]

2020 Holiday Retail Survey

Research Services

Spending, travel, in-store shopping, and timing are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.

Misinformation & Disinformation Whitepaper

  Featured in Adweek here   The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today. A global, cross-industry group has assembled not only […]

Be Ready for 5 Shifts in Shopping Behavior this Holiday Season

4A's Partnerships

Think with Google outlines five trends retailers need to be prepare for during the 2020 holiday shopping season.

2020 Holiday Outlook

Research Services

PwC looks at the shopping habits of holiday shoppers, including planned spending in light of COVID and economic crises, preference of curbside pickup, and holiday travel trends.

2020 ANA 4A’s Business Case for Relationship Management Program

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

4A’s Agency Growth Survey – September 2020

Management Services

In September of 2020 the 4A’s fielded an Agency Growth survey in which 113 member agencies across 11 US regions responded.  The focus of the Agency Growth Survey was to determine the top growth drivers for each respective agency to ensure their overall future success.  Besides identifying the growth drivers, the survey identified the specific […]

4A’s Virtual Finance Committee Meeting – “MSA Hidden Issues”, September 23, 2020

To All Finance Committee Members, On September 23rd from 3-4:30 pm EDT via Zoom, we held a discussion on what are the top “Hidden Issues”  that you may not think about, but need to consider when agencies are negotiating MSAs? Many of us have experience in the basics of negotiating agency-client agreements.  However, in this virtual committee […]

Member Information Exchange: Coronavirus: Return to Office

The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. To obtain a copy of the report please complete and email the order form to Helen […]