Giving meaning to marketing data by connecting the dots across channels helps prove the value in a diverse set of tactics, and guides future decision making. Sarah Eaton, Senior Digital Strategist at Grady Britton, writes in MediaPost about how to add specificity to marketing goals that are based on the desired customer journey and not […]

GumGum examines how an ad’s contextual relevance to content influences consumers.

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts. 

Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.

Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.

Check out the results of Q&Me’s survey on attitudes towards online ads and social media usage in Vietnam.

Kantar shares results of its survey of 500 senior marketing leaders to examine the opportunities, challenges, and trends facing the industry and provide practical implications for getting media right.

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.