Consumers

Get to know your audience and learn the best ways to reach them.

Taking Stock with Teens |

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Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Consumer Snapshots by Industry

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4A’s Research periodically releases one-question surveys to gauge consumer attitudes, preferences, behaviors, and more on a variety of topics. 

Shattering Stereotypes

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.

The Conversation: Twitter Trends

4A's Member

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Podcasting Today

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Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

2021 Physical Activity Participation Report |

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The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

2021 Baby Boomer Travel Trends |

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AARP examines the change in Baby Boomer travel habits, planning behaviors, and more due to COVID-19.

Digital 2021: Global Digital Overview |

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Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Top 10 Global Consumer Trends 2021 |

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Euromonitor has released its top ten global consumer trends for 2021.

Super Bowl LV: The Game, The Food, The Ads

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4A’s Research surveyed 1,000 consumers to find out where they will watch the Super Bowl this year, what they will eat, and who they think will compete.

Affluent Outlook |

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Ipsos explores all aspects of the affluent market, including media habits, financial goals, and travel behaviors.

The State of Gen Z

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The Center for Generational Kinetics provides insights into the mindset, priorities, behaviors, and employment of Gen Z in this report series. 

Gaming Trends 2021 |

Gain insight into consumer video game habits, preferences, path to purchase, and much more in this Mintel infographic series.

Where We Are on TV

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GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Mintel’s Consumer Trends 2021 |

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Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries, brands, and markets around the world,

Consumer Trends 2021

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The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Average Student Loan Debt Statistics

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LendEDU’s annual analysis of student loan debt in the U.S.

Media Trends & Predictions 2021

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Kantar discusses media and digital predictions for 2021.

2021 Health Trend Series

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Check out 2021 healthcare trends from Syneos Health Communications.

Outdoor Participation Report |

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The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

10 Hot Consumer Trends 2030

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Ericsson reveals consumer thoughts on the continued incorporation of technology into everyday life and the trends they see for the future.