Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.
4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.
Download the report here San Ramon, Calif. (October 21, 2020) — inZa Lab, a Gen Z talent program created by Creative Digital Agency (CDA), today announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) […]
Spending, travel, in-store shopping, and timing are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.
Vladimir Jones highlights six advertising trends that will shape the 2020 holiday season.
4A’s Research, in partnership with Researchscape, surveyed consumers to find out how the coronavirus pandemic and the Black Lives Matter movement impact shopping behaviors.
PwC looks at the shopping habits of holiday shoppers, including planned spending in light of COVID and economic crises, preference of curbside pickup, and holiday travel trends.
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.
This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.
Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers.
4A’s Research surveyed 1,024 consumers using Suzy, a real-time market research platform, to learn consumer perception on the Facebook advertising pause, as well as the importance of brand values in the path to purchase.
Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.
4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.
Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.
Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.
4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.
Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
The annual Houzz & Home survey provides consumer insights into planned home improvement projects, including motivations, challenges, and spending.
BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
Mintel highlights behaviors, trends, and best ways to market to Chinese consumers in this infographic series.