Consumers

Get to know your audience and learn the best ways to reach them.

Edelman Trust Barometer 2021

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Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Mintel’s Consumer Trends 2021 |

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Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries, brands, and markets around the world,

Consumer Trends 2021

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The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

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Carat outlines twelve societal, media, and technology trends for 2021.

Media Trends & Predictions 2021

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Kantar discusses media and digital predictions for 2021.

2021 Health Trend Series

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Check out 2021 healthcare trends from Syneos Health Communications.

Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

10 Hot Consumer Trends 2030

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Ericsson reveals consumer thoughts on the continued incorporation of technology into everyday life and the trends they see for the future.

Changing Beauty and Personal Care Routines

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Top Marketing Agencies of 2021

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Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Looking Further with Ford: 2021 Trends

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The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

2021 Topics and Trends Report

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Technology, Media, and Telecommunications Predictions 2021

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

21 Trend Driven Opportunities for 2021

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Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Stress in America

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The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

COVID-19: Impact on CPG and Retail

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IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

CMO Survey 2020

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The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.

State of Housing in Black America

Research Services

National Association of Real Estate Brokers examines the current state of homeownership and the mortgage market for Black homebuyers.

Technology & Media Outlook 2021

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Activate identifies and evaluates the most important trends for tech and media in the coming year.

Tap into Sentimentality for the Holidays

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.

Creative Digital Agency’s InZa Lab Releases 2020 Gen Z Consumer Insights Report

4A's Member

Download the report here   San Ramon, Calif. (October 21, 2020) — inZa Lab, a Gen Z talent program created by Creative Digital Agency (CDA), today announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) […]