Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Shattering Stereotypes

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.

Twitter Announces Conversation Settings for Ads

4A's Member

Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.

Moat by Oracle Receives MRC Accreditation for Connected TV Video Impression Measurement

4A's Member

Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.

The Conversation: Twitter Trends

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Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Amplified Intelligence’s CEO Professor Karen Nelson-Field Shares The Future Of Media Measurement

4A's Partnerships

Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

Podcasting Today

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Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

CTV App-Ads.txt Trends: Roku

4A's Member

Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Digital 2021: Global Digital Overview |

Research Services

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Affluent Outlook |

Research Services

Ipsos explores all aspects of the affluent market, including media habits, financial goals, and travel behaviors.

The State of Gen Z

Research Services

The Center for Generational Kinetics provides insights into the mindset, priorities, behaviors, and employment of Gen Z in this report series. 

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Edelman Trust Barometer 2021

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Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Social Media Use |

Research Services

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.