Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.
Vladimir Jones outlines steps businesses can take to improve their positions in local search results by improving their local SEO.
Vladimir Jones outlines five rules for effectively communicating data.
Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.
Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.
Sara Fischer, Media Reporter at Axios, joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview.
September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]
GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.
In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]
Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]
This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.
IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.
Changes to Facebook Terms As you may be aware, Facebook has announced updates to its business terms, effective August 31st. In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made. Please see below, and […]
Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*. This stream will be used […]
Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.