Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

Marketing in the New Normal: Critical Data You Need Now

Research Services

Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.

BIPOC Owned Media Companies Resource List

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We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

Pixalate Launches World’s First Connected TV (CSTI) Rankings to Benchmark the Quality of Programmatic Ad Sellers Across Roku, Amazon, Samsung Devices Seller Trust Index

4A's Member

Pixalate announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate’s suite of programmatic seller quality rankings.

Consumer Perception of Advertisers Boycotting Facebook

Research Services

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

4A’s Survey – Analysis of Agency Costs Survey Report

Management Services

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

This Year, Next Year: Mid-Year Forecast Report

4A's Member

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

4As Agency Financial Roundtable Meeting – (5-27-2020) |

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.