Research Tools & Databases

4A’s Research Services is here to make your job a little easier and to save you time.

Scroll down to check out the tools, databases, and resources 4A’s members can use to get the information you need at your convenience. Access consumer insights and media habits, trends in media, international content, 10 industry verticals, and six research databases.

Take an hour with Stacie Calabrese, 4A’s VP–Research Services, to learn when, why, and how to use 4A’s Research. Sign up for our monthly webinars here.

Request a research project via our online submission form or email us at Research@4As.org.

Consumer Surveys from 4A's Research

Consumers Follow Brand Promises and Focus on Brand Values

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Consumer Perception of Advertisers Boycotting Facebook

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We’re Watching You | Consumers Demand Actions from Brands

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Consumer Attitudes Toward Advertising During COVID-19

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Research Databases

BLAST

Tool for viewing local ad spending by market and medium

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BUDDY

Create demographic profiles, consumer spending reports by location and demographic characteristics, and city/state/zip code rankings by demographic

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CREW

Database of creative ads that lets you check out the competition around the world

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Fresh Press

Best industry news feeds curated by 4A’s Research with topics on data privacy, consumer trends, and advertising. Plus, you can create your own dashboard!

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ProQuest

Great tool to find latest news on companies and brands, as well as top trends in a wide range of industries. Use this tool to start your research for new business or keep up-to-date with client news.

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Statista

Access to statistics and charts on consumer behaviors, market share, brand preferences, media habits, and much more. The place to find that hard-to-find stat you can’t seem find anywhere else.

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Research Sections

Agency & Advertising Basics

Resource for agency, advertising, and marketing basics to help you on-board new employees and clients.

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Consumers

Get to know your target audience and learn the best ways to reach them.

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Going Global

Reports to help you grow international capabilities.

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Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

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Metrics & Effectiveness

Best practices to create effective advertising and metrics to help support your strategy.

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HAVE QUESTIONS?
Our Research Team can help.