“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

Agency Mania Solutions provides five actions marketers and agencies can take during the current global health crisis to foster their relationship.

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Read this article from Agency Mania Solutions to learn what key performance indicators (KPIs) brands and agencies should put in place to produce high-performance partnerships.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

Agency Mania Solutions highlights the importance of online training for building productive agency-client partnerships.

Bruno Gralpois of Agency Mania Solutions finds that during uncertain times advertisers have the opportunity to turn agency relationships into true partnerships that are based on mutual respect, collaboration, and innovation.

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

  Marketers can master agency relationships with several critical skills.  Bruno Gralpois of Agency Mania Solutions details the many hats marketers must wear to have successful agency relationships.    

Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Integrate demands into the partnership lifecycle to better weather the current business environment.  Find out how from Agency Mania Solutions.  

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

At a time when corporate restructuring, zero-based budgeting, and other cost-cutting initiatives make up most headlines, reducing a large part of advertisers’ marketing budgets – namely agency fees – is without a doubt very tempting. However, asking agencies to cut their fees, without careful consideration or understanding of the downstream implications, is a bit like […]

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

. As the average length client-agency relationships grow shorter, it may be time to consider if replacing is better than repairing.  Bruno Gralpois of Agency Mania Solutions urges advertisers to conduct a diagnosis of the root cause to figure out if relationships that aren’t broken are being replaced.

Brand advertisers must constantly assess and reflect on the important role they play in managing their agency partnerships effectively and responsibly.  Find out what CMOs should ask themselves and their organizations, according to Agency Mania Solutions.

How can relationship longevity contributes to quantifiable value for brand advertisers through more effective collaboration and institutional knowledge?  Find out in this latest piece by Bruno Gralpois of Agency Mania Solutions.

This presentation was delivered to the 4A’s Central Region New Business Committee on June 13, 2019 by Deb Giampoli of Stone Soup Consultants.

Indexing agency value to drive more effective use of talent, improving performance and ROI.  The AMS Value Index helps define value to help rethink agency performance.