Media & Data

Ongoing news and analysis of brand safety and suitability,
programmatic and automation, advertiser protection, and more.

Guidance & Resources

Advertising Assurance

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work.

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Advertising Assurance
Ad Blocking

Business Insider estimates ad blocking could cost digital media companies $10 billion this year. Dive into the issue with our collection of resources and primers, or keep an eye on the latest updates.

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Ad Blocking
Programmatic

eMarketer predicts most mobile display and video ad dollars will be automated by 2018. We understand the impact and have curated a list of resources and learning opportunities.

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Programmatic
Transparency

Explore the issue and discussions of media transparency (or media buying practices). Since 2015, this has continued to be a central point of discussion between agencies and advertisers.

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Transparency

Related to Media

Ad Industry Launches New Organization, Will Push Google And Apple On Tracking

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Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could limit ad companies’ ability to track people across websites and apps. The governing group of the new Partnership for Responsible Addressable Media will be made […]

August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

Inclusion and Exclusion lists to replace Whitelist and Blacklists

Media Services

For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by the industry blacklist and whitelist. While we assume […]

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

Business as Unusual: Brand Safety & News in the Age of COVID-19

May 5, 2020 The global pandemic and “new normal” has pushed the issues of brand safety and suitability to the forefront. The need for nuanced and reliable brand-safety and suitability protocols is greater than ever. Yet many brands, agencies, and publishers are unsure how to approach this challenging issue in the age of COVID-19. To […]

Google Advertiser Identity Verification Program (AIVP) FAQs |

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In 2018, Google began to require advertisers to provide identification to buy political ads on its platforms, in accordance with federal law preventing the purchase of electioneering communication by foreign nationals. Recently, Google expanded that program to include all U.S. advertisers on its platforms. The rollout of the Advertiser Identity Verification Program (AIVP) to all […]

4A’s Responds to Nielsen’s Revised TV Ratings Methodology

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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]

4A’s Advertiser Protection Bureau Publishes Cross-Industry Call to Action on Brand Suitability

Update to this bulletin and attached documents. For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by […]

4A’s APB Releases Brand Safety Playbook OTT/CTV Guidance

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For many of us we know that words matter – at their best they can inspire better actions, and at their worst they can cause harm and incite violence. For this reason we are asking all members effective immediately to cease the use of loaded terms used by the industry blacklist and whitelist. While we assume […]

Facebook’s Structure For Success Webinar for 4A’s Media Agencies |

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

TV Advertising in Canada |

Mintel explores TV advertising conditions in Canada with information on popular TV ad formats, commercial avoidance, video ads by platform, and the appeal of movie and TV show ads.

Media 2020 and Beyond: Key Findings |

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.