Branding & Positioning

Your partners count on you for your branding expertise.
Are you giving your agency’s brand the same attention?

Trends, reports, guidance, insights, and much more,
from 4A’s Research Services, and member agencies and partners.

10 Least Useful Trends in Agency Websites |

Research Services

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

2020 Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade. 

2020 Creative Report Card |

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.

New Year Outlook | 2020 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Top Marketing Agencies of 2020

Research Services

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Fuel Lines |

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends |

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

Agency New Business Thought Leader Survey Report |

RSW/US asked five agency leaders to pose questions to their peers on new business practices.

4A’s to Bring Together Communications Pros, Top Ad Trade Journalists And Industry Leaders for 2018 Agency Communications Summit

Marketing & Communications

The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference |

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

Marketing Agency Growth Report |

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services |

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Ad Agency New Business is Harder Because One Key Ingredient is Lacking |

Research Services

Michael Gass, a business development consultant, explores why positioning is the foundation of any agency’s new business program.

How to Craft an Agency PR Plan That Drives New Business

Research Services

Don Beehler of ABC&D Communications discusses ways ad agencies can develop a PR plan that generates awareness, compliments new business initiatives, and enhances new business opportunities.

Defining Moments in Agency History | The Worst Agency Receptionist Job EVER

Research Services

Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.

How to Differentiate Your Agency by Applying a Planning Approach

Research Services

Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”

Joel Idelson Joins Connelly Partners as CMO

Marketing & Communications

Connelly Partners announces Joel Idelson has been named Chief Marketing Officer.

Agency Case Story – Meet 22Squared |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.

Nurturing Bohan’s Award-Winning Culture |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.

Go Daddy Founder Bob Parsons Rebrands His Full-Service Advertising Firm

Marketing & Communications

The Martz Parsons Agency has officially been renamed BIG YAM, The Parsons Agency.

Greater Kansas City Chamber of Commerce Names Sullivan Higdon & Sink Among Area's Top 10 Small Businesses |

Marketing & Communications

SHS named one of the area’s 2015 Top Small Businesses by The Greater Kansas City Chamber of Commerce.