“Your Pipeline & the Buyer’s Journey,” with Robin and Steve Boehler of Mercer Island Group, was recorded on July 30, 2020, during the 4A’s National New Business Committee meeting. View the webinar and deck here.

On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

The 4As Agency Financial Forum meeting held on May 27, 2020. View the webinar deck here.

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]

4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic    

Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.

Peter Field looks back at the lessons learned during the 2008 recession and adapts them to help ad agencies and brands emerge from the current coronavirus pandemic much stronger.

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

The Lighthouse Company shares insights from its annual global survey of more than 600 C-Suite executives in the media, marketing, advertising and technology sectors.

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade.