4A’s Decisions 2021

VIRTUAL EVENT: JAN 25-26, 2021

Guiding your business through the coronavirus crisis.
Find our latest information here.


The world has changed more dramatically in recent months than it has over the previous 50 years. Suddenly, an entire industry is mobilizing to lead and grow business during an unprecedented health and economic crisis. And every day, industry leaders add new pages to the playbook.

The power to change is more than urgent. It’s critical to survival—for brands, for agencies, for the nation. We can’t afford to wait to shape the future of media, data, privacy, and technology. The moment to shape these decisions together is now.

In our all-virtual program, 4A’s Decisions 2021 will explore what’s new and unprecedented today, and what’s coming tomorrow. Discuss, debate, and collaborate on real solutions. Trade innovative, transformational ideas you can use immediately.

Now more than ever, planning for a thriving future depends on all of us. Join us online for Decisions 2021 so we can unleash our power to change our organizations, our industry, and our world.



$99 per ticket



LIVE EVENTS. You may transfer your registration to a colleague at no additional cost, but you must contact us in advance of the event to do so. There will be a $100 cancellation fee on any cancellations received more than 30 days before the event. There is no refund for cancellations received less than 30 days before the event, except that if it is impossible for you to attend as a result of severe weather (e.g. systemic flight cancellations) or similar force majeure event, 4A’s will refund 25% of your registration fee. Substitutions are (almost) always allowed. Substitutions and cancellations should be sent to Fallon White-Jean at fwhite-jean@4As.org.

VIRTUAL EVENTS. No refunds will be granted for any cancellations. However, you may transfer your registration to a colleague at no additional cost. Please contact Fallon White-Jean at fwhite-jean@4As.org to transfer your registration.

4A’s may in rare instances, and on short notice, need to reschedule or even cancel a program or may need to substitute a speaker; this may be caused, for example, by a force majeure event. We will provide the earliest notice that we are reasonably able to provide under those circumstances. In situations where 4A’s cancels or reschedules a program, we will notify you of any applicable refund terms. Under no circumstances will 4A’s be liable for consequential or indirect damages or for any amount in excess of your registration fee.


We may provide an attendee list to companies that sponsor this event. The attendee list may include the name, title, affiliation, and email address of each attendee. Sponsors may use this information to contact attendees about products or services that may be of interest.


Registration & Event Logistics: Fallon White-Jean at fwhite-jean@4As.org

Event Content & Programming: Donna Tobin at dtobin@4As.org

Sponsorships: Aaron Zimmerman at azimmerman@4as.org