4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

The World Economic Forum reports on the progress towards gender equality around the world and what can be done to close the gap in the future.

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.