President Biden revokes Trump’s agency diversity training ban

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The ad industry reacts to the reversal of Trump’s much-maligned executive order which threatened to punish agencies that offered diversity training that he deemed “divisive.” In one of his first actions in the Oval Office, president Joe Biden has revoked a Trump administration executive order (EO) forbidding agency diversity training that it considered “divisive.” In fact, EO […]

Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow

“Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow,” a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s. The compounded impact of recent healthcare, economic, and societal changes brought precipitant shifts in consumer behavior and marketer spending, which recalibrated the brand/agency relationship. As brands grapple with rebuilding […]

Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers

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Read more at Adweek here Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to reconfigure campaigns and messaging to ensure relevance. Change will come this year, of course. But it will be more purposeful, as agencies, armed with learnings […]

Navigating today’s politics: three things brands should know

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To read the full op-ed in Campaign US by Alison Pepper, EVP, Government Relations at the 4A’s, click here.    The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.   Wednesday, January 6th broke cold and sunny, a typical winter day in the nation’s […]

Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America

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Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North America. In North America, James will oversee all aspects of talent management, recruitment, learning & development, and wellbeing working with Jag Dhanji, who was recently appointed […]

Partnership For Responsible Addressable Media (PRAM)

What Is PRAM? PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience. With Google’s announcement in January that they would be ending support of third-party cookies in Chrome in two years and Apple’s recent announcement changing […]

What 2020 taught the 4A’s Marla Kaplowitz: ‘There is no growth without change’

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2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lesson of the last 12 months. Today Marla Kaplowitz, president and chief exec of the 4A’s, shares what she’s learned about […]

Three predictions for agencies in 2021

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Future-proofing your agency boils down to digital transformation, DE&I and compensation. Read more from 4A’s President & CEO Marla Kaplowitz in Campaign US. What a year. At the beginning of the pandemic, I reflected in Campaign that COVID-19 has and will continue to redefine our understanding of safety, our ability to connect and the way we do […]

Business as Unusual: 2021 Media Spend: What Lies Around The Corner?

2021 Media Spend: What Lies Around The Corner? December 16, 2020 To say 2020 was a turbulent year would be an understatement – with the arrival of COVID-19 in the US, striking new media consumption habits emerged.  Time spent watching television soared, the shift from linear to streaming media accelerated, and media consumption in public […]

From Fearless To Facing Pressure: 2020 Disrupts Rebranding Trends

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Read more in Forbes 2020 is the year that has upset virtually all business trends and has had a profound impact on the use of rebranding as a business strategy to facilitate growth. Some companies have had to hurriedly address the irrelevance of their brands, newly pressured by social movements, while others had to rebrand […]

Marketing Meets CX: Brand Building In The Experience Age

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Read Chick Foxgrover’s full article in MediaPost here. Havas CX is creating a global offering for CX services; Grey is working under the AKQA brand; Forrester hosted a successful 3-day conference on CX+Brand this past summer… the list goes on. The convergence of CX, ecommerce, experience design and marketing is not a new concept. Customer […]

Partnership for Responsible Addressable Media (PRAM) December 18, 2020 Event

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Partnership for Responsible Addressable Media We invite you to take part in a community update by the Partnership for Responsible Addressable Media to discuss progress made to date and the next steps being taken in our efforts to create a unified framework for addressability that safeguards user privacy while protecting critical functionality across the digital […]