How Emerging Ad Talent Is Staying Creative Solely Online

Avatar

Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]

4A’s Foundation: Energizing the Diversity Pipeline for Bold Transformation

Avatar

4A’s is a beneficiary of the Advancing Diversity Education Fund, underwritten by AdvancingDiversity.org, MediaVillage and the media community. Chocolate City. That is the term Carol H. Williams used to refer to the 12th Floor at Leo Burnett. A floor occupied by African American copywriters sponsored by a 4A’s Advertising Class Program. The year was 1969 and a white […]

The Agency Workforce 2023: Automation And AI Will Reshape Media And Creative Agencies

Agencies are introducing technologies that reshape how they work: AI and intelligent automation (IA), in particular, turbocharge agencies’ ability to enhance and scale creative production and to scale marketing campaigns with data-driven, real-time precision. But introducing these tools fundamentally changes the way agencies work, automating 11% of their workforce by 2023. This report by Forrester […]

Business as Unusual: Forrester and Future Workforce |

Avatar

  The Agency Workforce 2023. How Automation and AI will reshape creative and media agencies. Thursday, November 19, 1 p.m. – 2 p.m. ET   Featuring: Jay Pattisall, Principal Analyst J. P. Gownder, Vice President and Principal Analyst   REGISTER HERE    

Business as Unusual: Winning Holiday Shoppers with Data Transparency

October 22, 2020 2020 has changed consumer behavior, forcing marketers to quickly adapt to meet omni-channel shoppers with convenient and safe ways to shop. As marketers gear up for a holiday shopping season unlike any other, Location Sciences is sitting down with leaders from Horizon Media, Starcom, and Spark Foundry to discuss how brands can […]

Misinformation & Disinformation Whitepaper

  Featured in Adweek here   The proliferation of misinformation and disinformation poses significant threats to both advertisers and society. The 4A’s Advertiser Protection Bureau (APB) has turned its attention towards the intractable twinned issues of misinformation and disinformation, in the whitepaper, Misinformation/Disinformation in Focus released today. A global, cross-industry group has assembled not only […]

4A’s Advertiser Protection Bureau Tackles Misinformation

Avatar

A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike. Read full Adweek article. Learn more and download the Misinformation & Disinformation Whitepaper.

Tech coalition opposes Trump anti-racism training ban

Avatar

A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings. Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex stereotyping and scapegoating,” but its practical result […]

Recap of Part 2 of the Equity & Inclusion Congress

Avatar

Agenda (10/5 & 10/6):   Monday 2:00PM–2:05PM · Stage Welcome – Part 2 Day 1 – Setting Our New Path Monday 2:05PM–2:45PM · Stage How business Success Drives Diversity The panel will discuss how transparency is imperative to drive accountability across contractual agreements with clients, suppliers, and employees. Monday 2:45PM–2:50PM · Stage Alignment & Calibration […]

Recap of Part 1 of the Equity & Inclusion Congress

Avatar

Agenda (9/21 & 9/22):   Monday 2:10PM–2:30PM · Stage Congress Purpose – Industry Rallying Call (Kenya Rutland) Addressing the state of the industry and 4A’s vision to strengthen the advancement of diverse populations through intentional advocacy and collective action. Monday 2:30PM–2:50PM · Stage 4A’s Benchmark Data Release (Simon Fenwick, Matt Kasindorf) 4A’s Matt Kasindorf and Simon Fenwick […]

Exclusive: Tech coalition opposes Trump anti-racism training ban

Avatar

Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings.   Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex […]

To Boost D&I, Ad Industry Needs to Lean into Data

Avatar

From ad agencies to brands, organizations are prioritizing diversity and advancement of women and people of color. But it takes action to produce real change. Recruitment, retention, and promotion require investment, execution, and measurement — and buy-in from the C-Suite down. Data can help drive change.   New figures from the 4A’s Diversity Report indicates agency […]