Project Management Series: Breakout Session #2 – Managing Scope of Work: A Guide for Project Managers |

This session, held on December 15, 2020, picks up from the November 17th discussion “Managing Scope of Work: A Guide for Project Managers” and responds to topics that were determined and prioritized through a poll of 4A’s Project Management and Finance Community Members. The session moderator is Jeff Thaler. Jeff is a consultant to a […]

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

When Analytics is the Thing That Brings it all Together

When Analytics Is the Thing That Brings It All Together Analytics can — and should — be a tool that clients can’t say no to adding to their budget. Just ask Carmichael Lynch. At the Minneapolis agency, analytics has become a new source of revenue. When a big CPG company needed someone to report on […]

The 4A’s Cybersecurity Joint Community Meeting |

On Thursday, December 10th The 4A’s held a Cybersecurity Joint Community Meeting co-sponsored by the 4A’s and the law firm of Wilk Auslander.  Our co-presenter was Natalie Shkolnik, Partner at Wilk Auslander LLP (nshkolnik@wilkauslander.com). This meeting invite was broadly extended to a wide community of attendees including HR, Finance, Technology, President & Founders, COO’s, CEO’s, […]

Member Information Exchanges (MIEs)*

Outsourced Services This MIE gathered information about the prevalence of outsourcing various agency functions/services that included HR, Recruiting, and IT. For more information about this Member Information Exchange, please contact Sal Conte at sconte@4as.org. Project Management Software Platforms/Tools This 4A’s MIE collected information about various Project Management software platforms and tools used by 4A’s members. For more information about this Member Information Exchange, please contact Sal […]

Organizational Design Survey (Currently In-Market)

Management Services

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

Management Services

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey (Currently In-Market)

Management Services

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

Management Services

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]

4A’s 2020 Employee Benefits Overview Survey

Management Services

The 4A’s 2020 Employee Benefits Overview Survey Report provides a comprehensive overview of the kinds of employee benefits offered in 4A’s agencies. The survey covered 124 benefits in 7 categories including family-friendly benefits, housing, health care, training/education/personal services, financial and income security, business travel, and recognition. The results of this survey will aid agency managers […]

2020 Diversity Survey

Includes Diversity Data for all Agency Sizes & Geographies The 2020 Diversity Survey final report, showing diversity data for 2018 and 2019, has just been published. The report includes data from agencies of all sizes and reflects responses from 165-member agency offices representing over 40,000 employees at all levels and across all job functions. The […]

R3 New Business League Global and US – October, 2020

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]