News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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U.S. Department of Homeland Security launches “Be Your REAL ID Self” campaign created by Ignited

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EL SEGUNDO, CA – The U.S. Department of Homeland Security (DHS) launched the “Be Your REAL ID Self” campaign today. Developed by Ignited, the campaign is intended to raise awareness and drive adoption of REAL ID in advance of the October 1, 2021 REAL ID full enforcement date. The REAL ID Act was passed by […]

Grove Collaborative Names Camp + King as Agency of Record

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The advertising agency will help to accelerate growth for the leading digital-first brand and e-commerce platform for natural home and personal care products SAN FRANCISCO — Announced today, Camp + King was selected by Grove Collaborative, the fastest-growing direct-to-consumer brand and retailer of natural home products in the U.S., as its Agency of Record after […]

2021 quench Food & Beverage Trends report focuses on the drivers of industry change

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In a year unlike any other, that saw disruption in nearly every industry, how can future food and beverage trends be reliably forecast? Since 2009, food and beverage marketing agency quench has looked beyond the current state of the food and beverage industry to understand what the space will look like in the next five […]

Edelman Trust Barometer 2021

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Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

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Carat outlines twelve societal, media, and technology trends for 2021.

Free Event: 1968 / 2020 Defining Years: Predicting the Future by Listening to Our Past

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Unlike any other trends presentation you’ve ever seen. INNOCEAN USA is going to look forward by looking back… way back, 1968 back. “Predicting the Future by Listening to Our Past” examines the late sixties and analyzes parallels to 2020… ultimately predicting what we can expect in the years to come in culture, business, advertising, and […]

Effective Business Development: We Asked Your Prospects the Question for You

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4A’s member OpenHuddle recommends tactics ad agencies, especially those specializing in healthcare, can use to meet interested new business opportunities.

Budweiser Crowns Lionel Messi the Undisputed King of Football After Record-Breaking 644th Goal with Barcelona

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Deutsch New York Creates Film + Marketing Effort in Recognition of The King of Football December 22, 2020: Today, Budweiser has crowned Lionel Messi the undisputed King of Football after he scored a record-breaking 644th goal for Barcelona. A record previously held by Brazilian legend Pele for 46 years, Lionel Messi has scored the most […]

VMLY&R Bolsters Female Creative Leadership Across Intel and Walgreens Teams

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Allison Pierce promoted to global chief creative officer of Intel; Mel Routhier named chief creative officer of WPP Walgreens Team KANSAS CITY (Dec 14, 2020) — VMLY&R announced today two key leadership moves, boosting the agency’s creative bench strength across its Intel and Walgreens client teams. Allison Pierce has been promoted to global chief creative […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

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Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

R/GA Austin Adds Powerhouse Production and Client Services Hires

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Griffth, Solis, and Lewis brought on to contribute to client partnerships like RaceTrac AUSTIN, TX — December 7, 2020 — R/GA, the innovation company that designs businesses and brands for a more human future, today announced that its Austin office recently welcomed three hires to contribute across a spectrum of communications and product and services […]

Explaining the Popularity of Gaming in the Pandemic

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Read Vladimir Jones’ newest article to learn more about consumers who play video games, as well how gaming is fostering a sense of belonging during the ongoing coronavirus pandemic.

The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year

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Read the original Adweek article here A commitment to relevancy—and diversity—helped it thrive in tumultuous times Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully unaware of the chaos to come. In fact, the agency kicked off the year with a hard-fought client win: Old Navy. After a lengthy pitch […]

FCB Is Adweek’s Global Agency of the Year

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‘Never finished’ philosophy was exactly what clients needed in 2020 Read Original Adweek story here. When Susan Credle arrived at FCB Global five years ago to become its creative chief, she implemented a philosophy that acknowledges—and even embraces—the volatility of a marketing world constantly searching for what’s next. “Never finished” became an agency mantra prioritizing […]

Twitter’s Best Tweets of 2020

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Read Twitter’s full report here:  If you’re reading this, chances are you’ve likely thrown your fair share of 2020 marketing plans out the window. Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign […]

How to Find New Loyalists in Tourism Recovery

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Vladimir Jones finds destinations and attractions can look at their known loyalist consumer segment to mine behavioral insight an targeting clarification to capture future consumers with tools already on hand!  

School of Visual Arts and Deutsch New York Team Up For “Fund the Change” Scholarship and Mentorship

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Winners to be chosen in early 2021 November 17, 2020—New York—School of Visual Arts (SVA), in partnership with innovative advertising, design, and digital agency Deutsch NY, introduces Fund the Change, a new scholarship for future undergraduate students. Fund the Change will award two incoming freshmen students accepted to the BFA Design or BFA Advertising programs […]

Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising

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NEW YORK — November 19, 2020 — Ogilvy announced today that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Devika will be responsible for driving all aspects of Ogilvy’s core business across the United States and Canada which spans Advertising, Brand & Content, Public Relations & […]