News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture

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The mission is clear and backed with hard work Read the full article here   This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]

Partners + Napier Expands In-House Content Studio with the Launch of Gammut Productions: New Studio Ramps Up Client Access to Creativity in the COVID Age

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  ROCHESTER, NY, Oct. 26, 2020 – Partners + Napier, an integrated creative company serving national and emerging brands, today announced the expansion of its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet […]

Former Major League Baseball and Publicis Media HR Exec Celeste Bell Joins Deutsch New York

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Bell Joins as EVP, Director of Human Resources New York – 10.26.20 – Deutsch New York has announced the appointment of Celeste Bell, EVP, Director of Human Resources. She joins directly from Publicis Media, where she was Vice President, Talent Acquisition since 2019. The majority of Bell’s career experience was with Major League Baseball, where […]

Build Your Brand with Local Influencer Marketing

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Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

How Local SEO Can Improve Your Rankings in Local Searches

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Vladimir Jones outlines steps businesses can take to improve their positions in local search results by improving their local SEO.

Leveraging Trends to Increase Revenue

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Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.

Creative Digital Agency’s InZa Lab Releases 2020 Gen Z Consumer Insights Report

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Download the report here   San Ramon, Calif. (October 21, 2020) — inZa Lab, a Gen Z talent program created by Creative Digital Agency (CDA), today announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) […]

5 Rules for Communicating Data in Digital Marketing

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Vladimir Jones outlines five rules for effectively communicating data.  

Hope for the Holidays

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Vladimir Jones highlights six advertising trends that will shape the 2020 holiday season. 

Vladimir Jones establishes Jim and Nechie Hall Scholarship to Denver Ad School & Announce Winner

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Logo design by Andrew Brown, current DAD student. Denver and Colorado Springs, Colo., June 30, 2020 — Following six months of discussion and planning, and commemorating the agency’s 50th year in business, Vladimir Jones (VJ) has established the Jim and Nechie Hall Scholarship to Denver Ad School (DAD). The scholarship will provide full tuition to […]

OpenHuddle, Partnering with Healthcare Agencies in Discovering and Seizing New Opportunities for Growth

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Times are challenging for healthcare agencies, but reports indicate that proposal requests are continuing to be held and for that reason, agencies are encouraged to optimize the productivity and efficiency of their business activities. This is why OpenHuddle is the ideal partner to develop new business opportunities and grow current clients by Showcasing Coveted Client […]

Delivering Creativity Based on Human Truths

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Read the original AdAge article here The events of 2020 have been a catalyst for a focus on humanity over technology   One of the most impactful ideas of our time is wrapped up in three words: Black Lives Matter. There is nothing more powerful than this honest and emotional statement. We might not all […]

Pavone Named to 2020 Adweek 100: Fastest Growing List

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Adweek today announced that Pavone marketing and advertising agency, a wholly-owned subsidiary of Pavone Marketing Group, has been named to the 2020 Adweek 100: Fastest Growing Agencies, honoring the top 100 agencies that have achieved exceptional growth over the past three years. Pavone Marketing Group President & CEO Michael Pavone said, “This recognition credits our […]

Cactus Unveils YOU at Agency Mental Health App

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Creative Agency Dedicated To Growing Brands That Help People Thrive, Launches Free Mental Wellness Platform To Ad Community DENVER, CO – October 7th, 2020 – In the wake of the misery Covid-19 has visited upon the advertising industry (which shed 36,000 jobs in April alone), creative agency Cactus has applied its extensive knowledge of the mental […]

SMM Lands Three New Clients

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Read the original article here   Effective and creative marketing and brand awareness are key to the success of any business. That’s why companies from three disparate industries—TiniFiber (a division of CertiCable), a manufacturer of Micro Armor Fiber™, the world’s smallest micro fiber cable, based in Farmingdale, NY; GR Reid, a full-service financial management firm with offices […]

The New World: Marketing to Audience in the Intersection of Life and Work

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In LinkedIn’s next Open Session on Wednesday, October 7 at 2PM, discover how to capitalize on the value of audiences on LinkedIn—the intersection of work and life—by reshaping your perceptions of how LinkedIn can be a growth engine for your brand.

Nielsen’s Dave Hohman Details The Win-Win Opportunity Of Cross Platform Measurement

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Nielsen’s Dave Hohman joins Cross Screen Media to share her thoughts on trends, challenges, and opportunities across the Convergent TV Space in their latest ScreenBytes Interview. Topics include consumer media habits, changes in media measurement, and ways media buyers can handle these changes.

CMOs to agencies: ‘rip up the scope of work’

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Read the full article from The Drum here   Whether it is a sports streaming service or a home goods manufacturer, client businesses have been completely transformed in the past few months. Chief marketers now want, and need, their agency partners to transform with them. Rip up the scope of work. This is the clear […]