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Performer Union Matters | Digital Advertising Measurement Project |

Management Services

The JPC is pleased to announce that Booz & Co. has been jointly chosen by SAG-AFTRA and the JPC to conduct an independent study on digital advertising measurement (the “Digital Advertising Measurement Project”).

New York City High School Opens Student-Run Ad Agency

Diversity Initiatives

The 4A’s announced today the launch of the first accredited advertising agency in the country run by high school students.

Industry Groups Urge Marketers to Address Online Piracy & Counterfeiting

Media Services

The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.

Media Matters | The Business Elite Executive Summary

Media Services

Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.

4A’s President and CEO Nancy Hill Receives AWNY ‘Changing the Game’ Award

Marketing & Communications

4A’s President and CEO Nancy Hill received AWNY’s “Changing the Game” award today during a luncheon held at the New York Hilton.

Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers

Marketing & Communications

James L. Johnston, Partner, and Daniel Nemat-Nejat, Associate, of the law firm Davis & Gilbert LLP, have authored the article “Copyright Termination Rights Create Quandaries for Music Licensees,” which is accessible to 4A’s members.

New Web Platform Aims to Promote Advertising Industry and Attract New Talent

Avatar

The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.

NYC High School Students Create Ad Campaign for Michelle Obama’s "Let’s Move!" Initiative

Diversity Initiatives

Two students from the 4A’s sponsored High School for Innovation in Advertising and Media (IAM) have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event.

2012 O’Toole Awards Finalists

Marketing & Communications

The 4A’s is pleased to announce the 18 finalists in four categories for the 2012 O’Toole Awards for Creative Excellence.

Union Performer Matters | Right to Work States – Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts)

Production Services

This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG and AFTRA Commercials Contracts

Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties

Production Services

This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG & AFTRA Commercials Contracts.

4A’s Names Peter Kosmala as Senior Vice President, Government Relations

Marketing & Communications

The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations, to represent the interests of the advertising agency community with the federal and state governments.