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The JPC is pleased to announce that Booz & Co. has been jointly chosen by SAG-AFTRA and the JPC to conduct an independent study on digital advertising measurement (the “Digital Advertising Measurement Project”).
The 4A’s announced today the launch of the first accredited advertising agency in the country run by high school students.
The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.
Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.
4A’s President and CEO Nancy Hill received AWNY’s “Changing the Game” award today during a luncheon held at the New York Hilton.
James L. Johnston, Partner, and Daniel Nemat-Nejat, Associate, of the law firm Davis & Gilbert LLP, have authored the article “Copyright Termination Rights Create Quandaries for Music Licensees,” which is accessible to 4A’s members.
The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.
Two students from the 4A’s sponsored High School for Innovation in Advertising and Media (IAM) have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event.
The 4A’s is pleased to announce the 18 finalists in four categories for the 2012 O’Toole Awards for Creative Excellence.
This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG and AFTRA Commercials Contracts
This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG & AFTRA Commercials Contracts.
The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations, to represent the interests of the advertising agency community with the federal and state governments.