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How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture

4A's Member

The mission is clear and backed with hard work Read the full article here   This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]

Partners + Napier Expands In-House Content Studio with the Launch of Gammut Productions: New Studio Ramps Up Client Access to Creativity in the COVID Age

4A's Member

  ROCHESTER, NY, Oct. 26, 2020 – Partners + Napier, an integrated creative company serving national and emerging brands, today announced the expansion of its content production capabilities with the opening of a dedicated, custom-built studio space under a new banner: Gammut Productions. Built out over several months, Gammut now occupies over 3,000 square feet […]

Former Major League Baseball and Publicis Media HR Exec Celeste Bell Joins Deutsch New York

4A's Member

Bell Joins as EVP, Director of Human Resources New York – 10.26.20 – Deutsch New York has announced the appointment of Celeste Bell, EVP, Director of Human Resources. She joins directly from Publicis Media, where she was Vice President, Talent Acquisition since 2019. The majority of Bell’s career experience was with Major League Baseball, where […]

How Emerging Ad Talent Is Staying Creative Solely Online

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Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]

Build Your Brand with Local Influencer Marketing

4A's Member

Vladimir Jones shares the what, who, how, and why of influencer marketing to help build local brands.  

How Local SEO Can Improve Your Rankings in Local Searches

4A's Member

Vladimir Jones outlines steps businesses can take to improve their positions in local search results by improving their local SEO.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.

4A’s Foundation: Energizing the Diversity Pipeline for Bold Transformation

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4A’s is a beneficiary of the Advancing Diversity Education Fund, underwritten by AdvancingDiversity.org, MediaVillage and the media community. Chocolate City. That is the term Carol H. Williams used to refer to the 12th Floor at Leo Burnett. A floor occupied by African American copywriters sponsored by a 4A’s Advertising Class Program. The year was 1969 and a white […]

Tap into Sentimentality for the Holidays

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.