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Research Insights Newsletter, Winter 2021 |

Research Services

Read 4A’s Research’s predictions for the top consumer trends of 2021, find out how consumers are changing their beauty and personal care routines, and learn about discounts available for members on consumer survey services.

President Biden revokes Trump’s agency diversity training ban


The ad industry reacts to the reversal of Trump’s much-maligned executive order which threatened to punish agencies that offered diversity training that he deemed “divisive.” In one of his first actions in the Oval Office, president Joe Biden has revoked a Trump administration executive order (EO) forbidding agency diversity training that it considered “divisive.” In fact, EO […]

LinkedIn Marketing Solutions Product Direction

4A's Partnerships

LinkedIn Webinar Duration: 60 minutes Register here Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join this webinar where we’ll walk you through upcoming product features and how to use them to achieve your marketing goals on LinkedIn. During the hour, we’ll cover: A deeper look into our upcoming […]

U.S. Department of Homeland Security launches “Be Your REAL ID Self” campaign created by Ignited

4A's Member

EL SEGUNDO, CA – The U.S. Department of Homeland Security (DHS) launched the “Be Your REAL ID Self” campaign today. Developed by Ignited, the campaign is intended to raise awareness and drive adoption of REAL ID in advance of the October 1, 2021 REAL ID full enforcement date. The REAL ID Act was passed by […]

Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow

“Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow,” a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s. The compounded impact of recent healthcare, economic, and societal changes brought precipitant shifts in consumer behavior and marketer spending, which recalibrated the brand/agency relationship. As brands grapple with rebuilding […]

Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers


Read more at Adweek here Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to reconfigure campaigns and messaging to ensure relevance. Change will come this year, of course. But it will be more purposeful, as agencies, armed with learnings […]

Navigating today’s politics: three things brands should know


To read the full op-ed in Campaign US by Alison Pepper, EVP, Government Relations at the 4A’s, click here.    The election highlighted what many Americans already understood: we are a deeply divided nation, and that’s not changing anytime soon.   Wednesday, January 6th broke cold and sunny, a typical winter day in the nation’s […]

Grove Collaborative Names Camp + King as Agency of Record

4A's Member

The advertising agency will help to accelerate growth for the leading digital-first brand and e-commerce platform for natural home and personal care products SAN FRANCISCO — Announced today, Camp + King was selected by Grove Collaborative, the fastest-growing direct-to-consumer brand and retailer of natural home products in the U.S., as its Agency of Record after […]

2021 quench Food & Beverage Trends report focuses on the drivers of industry change

4A's Member

In a year unlike any other, that saw disruption in nearly every industry, how can future food and beverage trends be reliably forecast? Since 2009, food and beverage marketing agency quench has looked beyond the current state of the food and beverage industry to understand what the space will look like in the next five […]