Featured Content
July 29, 2020| $8.3 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 2019 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll increasing to $10.8 billion, and insured employees increasing to 155,000 employees. The 4A’s Captive continues to...View Article
July 30, 2020| It’s More Important Than Ever Agencies and Creatives Get Along Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff...View Article
July 20, 2020| 4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing...View Article
July 9, 2020| First look: 4A’s issues agency business guidance for surviving Covid-19 What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client...View Article
July 9, 2020| We Need to Uproot Racism From the Top. It’s the Right Thing to... As the leader of David&Goliath, it begins with me. I have started an unlearning and learning process. Read the article on AdweekView Article
June 22, 2020| Equity & Inclusion in Action   Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and...View Article
June 29, 2020| We’re Watching You | Consumers Demand Actions from Brands 4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.View Article
June 17, 2020| It’s Time to Do What Matters To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the...View Article
June 3, 2020| “Enough is enough” is not enough Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against...View Article
June 1, 2020| 4A’s and VMLY&R Launch CX Council Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience...View Article
May 20, 2020| VoxComm: A Global Joint Agency-Association Announcement Late payment. It’s not smart. It’s irresponsible. “Extended terms often come with consequences, including strained relationships with vendors, reduction in flexibility, and higher prices.…The business models and livelihoods of smaller...View Article
May 18, 2020| 4A’s Board names new Chair, Vice Chair, and six members The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s...View Article
May 15, 2020| Campaign: Pandemic democratizes creativity as talent barriers are smashed “If you remove the physical barrier of needing people to be in one location, you can have much greater diversity and inclusion,” Marla Kaplowitz, President & CEO of the 4A’s,...View Article
May 15, 2020| Digiday: Agencies, proud of office culture, prepare for remote work as the norm “Most agencies are taking a very cautious approach to returning to the workplace—they’re saying a return to workplace, not a return to work, because obviously, we’re all still working,” Simon...View Article
May 8, 2020| Advertising During Uncertain Times: A live webinar by Suzy and the 4A’s Friday, May 15, 1 – 2 p.m. ET Real-time market research platform Suzy and the American Association of Advertising Agencies (4A’s) have partnered together for an exclusive research study to...View Article