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February 25, 2021| The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to... Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have...View Article
February 22, 2021| Spotify Announces Ad Network In Push To Monetize The Audio-Only Market At virtual event, audio giant reveals new podcasts and ad tools   Spotify announced a new advertising marketplace — the Spotify Audience Network —  that will allow brands to tap into the streaming...View Article
February 19, 2021| Sam’s Club Names VMLY&R Its First AOR Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch. The account was put in review in order to consolidate of a variety of...View Article
February 18, 2021| Video: Marla Kaplowitz Looks Forward and Back: Legends & Leaders Interview Marla Kaplowitz, President and CEO of the 4A’s, has emerged as one of the advertising community’s most important, eloquent and outspoken activists. In this Legends & Leaders conversation, Jack Myers...View Article
February 19, 2021| Tech Industry Challenges Maryland Online Ad Tax Lawsuit argues state’s newly enacted tax on digital advertising revenue represents an improper levy on the internet   WASHINGTON—Groups representing major tech companies filed a lawsuit Thursday challenging Maryland’s new...View Article
February 11, 2021| The 4A’s Welcomes New Board Directors To Organization NEW YORK, Feb. 11, 2021 /PRNewswire/ — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of Vita M....View Article
February 15, 2021| 3 Clients Tap TBWA\Chiat\Day LA For AOR Duties Read more at MediaPost here Omnicom’s TBWA\Chiat\Day LA has added three new AOR clients to its roster including Moderna, the company behind one of the vaccines being distributed in the...View Article
February 7, 2021| SUPER BOWL 2021: Watch All of the Commercials Released So Far Watch the videos on AdAge here Jeep and Cadillac release spots starring Bruce Springsteen and an ‘Edward Scissorhands’ remake. The Super Bowl is nearly here, and a ton of ads...View Article
January 29, 2021| Consumer Electronics Show (CES) 2021 Key Takeaways CES is the New Year celebration for followers of technology trends and predictions of consumer behavior. The expansive trade show provides a more comprehensive view into the ways technology is...View Article
January 20, 2021| Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow “Ready Together: How Agencies Can Accelerate Growth Today and Future Proof for Tomorrow,” a commissioned study conducted by Forrester Consulting on behalf of Google and 4A’s. The compounded impact of...View Article
January 28, 2021| BCP Webinar: Your Business Continuity Plan: COVID-19 Shattered It.  What You Must Do... To All 4A’s Community members, Please join the 4A’s on Wednesday February 3rd @ 3PM EDT for our Webinar entitled – Your Business Continuity Plan: COVID-19 Shattered It.  What You Must...View Article
January 19, 2021| Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers Read more at Adweek here Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to...View Article
January 14, 2021| Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and... Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North...View Article
December 22, 2020| The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of...View Article
December 18, 2020| What 2020 taught the 4A’s Marla Kaplowitz: ‘There is no growth without change’ 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with...View Article