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January 19, 2021| Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers Read more at Adweek here Last year, change was thrust upon agencies. While shops grappled with a suddenly remote workforce, clients were pulling or pausing ad spend while asking agencies to...View Article
January 14, 2021| Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and... Read the full press release here  NEW YORK, Jan. 13, 2021 /PRNewswire/ — Ogilvy announced today that James Nicholas Kinney has been appointed Global Chief Diversity, Equity & Inclusion Officer and Chief People Officer for North...View Article
December 22, 2020| The Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act summary provided by Venable LLP This $325 billion title would provide additional assistance to the hardest-hit small businesses, nonprofits, and venues that are struggling to recover from the impact of...View Article
December 18, 2020| What 2020 taught the 4A’s Marla Kaplowitz: ‘There is no growth without change’ 2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with...View Article
December 17, 2020| Three predictions for agencies in 2021 Future-proofing your agency boils down to digital transformation, DE&I and compensation. Read more from 4A’s President & CEO Marla Kaplowitz in Campaign US. What a year. At the beginning of...View Article
December 8, 2020| The Martin Agency Is Adweek’s 2020 U.S. Agency of the Year Read the original Adweek article here A commitment to relevancy—and diversity—helped it thrive in tumultuous times Like many of us, The Martin Agency began 2020 with an optimistic outlook, blissfully...View Article
December 8, 2020| FCB Is Adweek’s Global Agency of the Year ‘Never finished’ philosophy was exactly what clients needed in 2020 Read Original Adweek story here. When Susan Credle arrived at FCB Global five years ago to become its creative chief,...View Article
December 8, 2020| Partnership for Responsible Addressable Media (PRAM) December 18, 2020 Event Partnership for Responsible Addressable Media We invite you to take part in a community update by the Partnership for Responsible Addressable Media to discuss progress made to date and the...View Article
November 23, 2020| 2020 Employee Compensation Study Includes Salary Data for all Agency Sizes & Geographies via our New and Exciting Digital Dashboard Platform The 2020 Employee Compensation final report, showing salaries as of July, 2020, has...View Article
November 20, 2020| Devika Bulchandani Named CEO of Ogilvy North America & Global Chairwoman of Advertising NEW YORK — November 19, 2020 — Ogilvy announced today that Devika Bulchandani has been appointed Chief Executive Officer of Ogilvy North America and Global Chairwoman of Advertising. Devika will...View Article
November 16, 2020| Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle Read the original Newswhip article here   We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand...View Article
October 30, 2020| How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture The mission is clear and backed with hard work Read the full article here   This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’...View Article
October 21, 2020| 4A’s Advertiser Protection Bureau Tackles Misinformation A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind,...View Article
October 9, 2020| Exclusive: Tech coalition opposes Trump anti-racism training ban Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal...View Article
October 7, 2020| 4A’s Data Reveals Indie Agencies Think They Need a Rebrand In a survey of 113 members skewed toward independent shops, the trade association found agencies see rebranding and repositioning around relevant product areas as a key driver of growth post...View Article
October 6, 2020| In-housing is accelerating: here’s how agencies can hold on https://www.thedrum.com/news/2020/10/06/housing-accelerating-here-s-how-agencies-can-hold   As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the...View Article