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October 21, 2020| 4A’s Advertiser Protection Bureau Tackles Misinformation A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind,...View Article
October 9, 2020| Exclusive: Tech coalition opposes Trump anti-racism training ban Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal...View Article
October 7, 2020| 4A’s Data Reveals Indie Agencies Think They Need a Rebrand In a survey of 113 members skewed toward independent shops, the trade association found agencies see rebranding and repositioning around relevant product areas as a key driver of growth post...View Article
October 6, 2020| In-housing is accelerating: here’s how agencies can hold on https://www.thedrum.com/news/2020/10/06/housing-accelerating-here-s-how-agencies-can-hold   As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the...View Article
September 29, 2020| The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite...   Indispensable execs from Target, TikTok, GroupM, Disney and many more on stepping up for their brands when it mattered most   This year’s showcase of standout leaders in marketing,...View Article
September 22, 2020| New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement Read original Forbes article here   While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions.   A key advertising trade organization...View Article
September 14, 2020| Diversity: Brands Miss Big Picture When Choosing Images Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that...View Article
September 18, 2020| 4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program...View Article
September 15, 2020| Ad Industry Seeks Meeting With Apple Over Privacy Original MediaPost article   Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system....View Article
September 1, 2020| Enough with the excuses – here’s where to start if you’re serious about...   Original Article from The Drum ‘It’s too difficult to find talent’ is a common refrain. However, each day, there are new avenues for finding skilled employees from nearly every...View Article
August 14, 2020| 4A’s Executive VP of Government Relations on Defeating Washington D.C.’s Proposed 3% Ad... Alison Pepper discusses how she and other organizations helped nix the D.C. Council’s tax that also would have included the sale of personal information, and why the fight isn’t over....View Article
August 6, 2020| Ad Industry Launches New Organization, Will Push Google And Apple On Tracking Original MediaPost article    The advertising industry is forming a new organization that aims to convince browser and platform developers, including Google and Apple, to reconsider recent decisions that could...View Article
July 29, 2020| $8.3 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders 2019 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll increasing to $10.8 billion, and insured employees increasing to 155,000 employees. The 4A’s Captive continues to...View Article
July 30, 2020| It’s More Important Than Ever Agencies and Creatives Get Along Original Article, By John Long July 22, 2020 Working together smarter and with as much empathy as possible   Remember agency-client dinners, happy hours or even in-person meetings? They’re the stuff...View Article
July 20, 2020| 4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing...View Article